Allergy sufferers will try everything to find relief, from viral hacks to questionable home remedies. As creative lead on allergy brands, I tapped into that cultural trend and turned it into a platform idea: ditch the tricks and trust what actually works. We partnered closely with clients to shoot in Mexico City, producing dynamic content built for YouTube, TikTok, Reels, and other short-form spaces. The result was a campaign that stayed relevant to the conversation, felt native to social and reminded people that Zyrtec is the real solution.
:15 OLV/CTV "Ditch the Tricks"
Reels/TikTok: "Choose Your Fighter"
Reels/TikTok: "Remembering Allergies"
Reels/TikTok: "Instead of This"
Reels/TikTok: "Instead of This"
Reels/TikTok: "Allergy Loop"
Reels/TikTok: "Family Remedies"
Client Zyrtec
Director Terry Hall
CD Adam Burkett, Brad Jendza
AD Simon Post
CW Lucas Gustafson
Producer Sammy Kruse
