As a creative lead, I helped Tylenol launch two first-ever innovations. For Easy to Swallow — made for the millions who struggle with pills — we built a campaign that conveyed ease in every detail, from flowing water and spa-like tracks to playful social twists (like tipping a video on its side to show how easily it goes down). For Proactive Support — Tylenol’s first drug-free supplement — we created “An Active Day in the Life,” using a locked-off camera approach to show how it keeps joints comfortable and muscles moving, no matter where the day takes you.
:15 OLV/CTV: "Easy to Swallow"
Reels: "Interactive Emojis"
Reels: "Down the Hatch"
:15 OLV/CTV: "Proactive Support"
Reels: "Running Bottle"
Client Tylenol
Director Ron Hamad
ECD Justin BilickiCD Adam Burkett, Brad Jendza
AD Richard Romero
CW Eric Russell
Producer Ashley Welch
