Amazon Basics was the go-to for affordable, reliable products, but with low brand recognition, it was often forgotten or overlooked. As creative lead, I helped develop “Basics But Never Boring”, a digital campaign using vibrant stop-motion videos to showcase the range and quality of products, while making the brand feel lively, modern, and impossible to ignore.
:15 OLV: "Basic But Never Boring"
IG Story: "Bestie Basics"
IG Story: "Shred Expectations"
In-Feed: "Add a Little Spark"
Client Amazon
Director Aaron Baumle
CD-CW Adam Burkett
ACD-AD Anne Grantski
Producer Dustin Trayer
