For me, this one was personal. As a lifelong Pistons fan who grew up on the Bad Boys and the “Goin’ to Work” championship teams, helping reestablish what this franchise means to Detroit was a dream brief. And with the team finally returning to play in the city after years away, we made that homecoming the story. Our idea: take the Pistons’ iconic rallying cry, “Deeetroit Basketball,” and turn it into a citywide takeover, reconnecting the team with its fans and its home.
Deeetroit Vs. Everybody T-Shirt Drop
Partnered with creator of Detroit Vs Everybody to drop an exclusive tee fans couldn’t wait to get their hands on.
Partnered with creator of Detroit Vs Everybody to drop an exclusive tee fans couldn’t wait to get their hands on.
:60 NBA Draft Day Launch Video
Debuted on draft day with Detroit influencers and hip-hop voices — a hype film that set the tone for the season.
Debuted on draft day with Detroit influencers and hip-hop voices — a hype film that set the tone for the season.
Pistons Sixth Fan Surprise
Matched ticket sales with social activity to find the most die-hard fans, then surprised them with the honor of being the very first “Sixth Fans.”
Matched ticket sales with social activity to find the most die-hard fans, then surprised them with the honor of being the very first “Sixth Fans.”
City Jersey x Dodge Reveal
Unveiled the Pistons City Edition jerseys alongside a Dodge Challenger Hellcat — a mashup of Deeetroit Basketball and Deeetroit Muscle.
Unveiled the Pistons City Edition jerseys alongside a Dodge Challenger Hellcat — a mashup of Deeetroit Basketball and Deeetroit Muscle.
Client Detroit Pistons
Directors Zeke Anders, Stephen Smith
Cultural Strategist/Content Lead Dr. Marcus Collins
CD Adam Burkett, Sarah Bills
AD Chelsea Robinson, Kristina Fudalla
CW MJ Higgins, Levi Robert
Producer Matt Caruana
