We all know Benadryl, but in recent years its relevance started to fade in a crowded allergy aisle. As creative lead on allergy brands, I helped give it a new voice — modern, confident, and unafraid to say exactly what it delivers. The result was “Bring It," a rallying cry that reminded people that whatever they’re up against, Benadryl’s got you. Shot in Prague with six well-trained cats and a renowned cat trainer, the campaign came to life with precision — and maybe a few Czech beers along the way.
:30 "Bring It"
Social: "Allergy & Cold"
Social: "Liquid Gels"
OLA: "Mosquitoes"
OLA: "All In One Pill "
Client Benadryl
Director John Grammatico
CD Adam Burkett
AD Richard Romero
CW Eric Russel
Producer Michele Conner
