To spotlight all the extra features of Ford vehicles, we gave the job to the people who know “extras” best: the background actors on film sets. By pulling them out of the shadows and into the spotlight, we made a playful connection that showed off Ford’s features in unexpected, entertaining ways. As a lead writer, I helped create the dialogue, characters, and scenarios — turning what could have been a simple features campaign into a series of fun, surprising digital films that stood out in the feed.
OLV: "Dystopian Girl with Basket"
OLV: "Male Model in Onesie"
OLV: "Mysterious Cloaked Figure #4"
OLV: "Breakdancer #9"
OLV: "Zombie #71"
OLV: "Choir Member with Tambourine"
Client Ford
Directors Josh + Vince, Big Block
GCD Anita SalomonCD Julio Desir
ACD/CW Adam Burkett
CW Jenna Dempsey
AD Sarah Bills
