Dodge

This one started simple: show Dodge fans some love on Valentine’s Day with a display of affection only they’d appreciate — two Challengers burning an XO into the asphalt. What began as a one-off social post grew into a TV spot that lit up auto blogs and fan forums. To keep it scrappy, we skipped a car prep service and drove the cars ourselves (a Scat Pack and a Hellcat) out to a remote track. The burnouts shredded the tires so badly we had to nurse the cars back through LA traffic on bare treads. Worth it.