I like the endless potential of how brand stories and interactions can help shape human behavior.
I like establishing a voice for a brand — to engage in conversations, share a sense of humor, listen and be relevant.
I like creative people. I’m inspired by their minds, their energy, their quirks, backgrounds and side hustles.
I like the unpredictability of our industry; it humbles me and motivates me to learn and grow.
I like this job, so let's chat about how together we can create things the world just might love.
I like establishing a voice for a brand — to engage in conversations, share a sense of humor, listen and be relevant.
I like creative people. I’m inspired by their minds, their energy, their quirks, backgrounds and side hustles.
I like the unpredictability of our industry; it humbles me and motivates me to learn and grow.
I like this job, so let's chat about how together we can create things the world just might love.
WORK EXPERIENCE
Doner
● Led creative for Zyrtec and Benadryl, defining brand voice, tone, and visual identity to deepen emotional connection with allergy sufferers.
● Expanded a small digi-social unit into a core agency capability, delivering best-in-class work for Johnson & Johnson, Coca-Cola, Stellantis and other brands.
● Co-developed “Read & React”, a data-driven creative model that produced timely, culturally relevant content and drove new business wins.
● Partnered with agency and Stagwell network leadership to secure new business wins, such as Johnson & Johnson brands, Poland Spring, Jiffy Lube, and Sunstar GUM.
Doner
● Led creative for Zyrtec and Benadryl, defining brand voice, tone, and visual identity to deepen emotional connection with allergy sufferers.
● Expanded a small digi-social unit into a core agency capability, delivering best-in-class work for Johnson & Johnson, Coca-Cola, Stellantis and other brands.
● Co-developed “Read & React”, a data-driven creative model that produced timely, culturally relevant content and drove new business wins.
● Partnered with agency and Stagwell network leadership to secure new business wins, such as Johnson & Johnson brands, Poland Spring, Jiffy Lube, and Sunstar GUM.
Digitas
● Played a key role in transforming the Detroit office from a banner-production shop into a full-service creative department, expanding the agency’s Midwest footprint.
● Creative lead for GMC digital, evolving the brand’s premium positioning into more entertaining, high-impact content (e.g., testing truck strength against a world champion sumo wrestler).
● Directed creative teams across brand campaigns, digital production, site/CRM updates, social activations, retail offers, and content partnerships.
● Worked with Publicis Groupe partner agencies and global leadership to ensure U.S. campaigns stayed true to worldwide strategy and brand vision.
● Played a key role in transforming the Detroit office from a banner-production shop into a full-service creative department, expanding the agency’s Midwest footprint.
● Creative lead for GMC digital, evolving the brand’s premium positioning into more entertaining, high-impact content (e.g., testing truck strength against a world champion sumo wrestler).
● Directed creative teams across brand campaigns, digital production, site/CRM updates, social activations, retail offers, and content partnerships.
● Worked with Publicis Groupe partner agencies and global leadership to ensure U.S. campaigns stayed true to worldwide strategy and brand vision.
Wunderman Thompson
● Helped launch Ford’s content studio, establishing a culturally relevant brand voice with activations around Women’s World Cup, National Dog Day, and STEM-focused “Fast Track Races” for girls.
● Led digital brand campaigns across Ford’s portfolio, including the Fiesta Movement influencer program, Ford’s first puppet spokesperson, and product demo campaigns that exceeded engineering expectations.
● Led integrated digital campaigns from strategy to production, working with directors, comedians, and influencers to extend Ford’s reach.
● Helped launch Ford’s content studio, establishing a culturally relevant brand voice with activations around Women’s World Cup, National Dog Day, and STEM-focused “Fast Track Races” for girls.
● Led digital brand campaigns across Ford’s portfolio, including the Fiesta Movement influencer program, Ford’s first puppet spokesperson, and product demo campaigns that exceeded engineering expectations.
● Led integrated digital campaigns from strategy to production, working with directors, comedians, and influencers to extend Ford’s reach.
Campbell Ewald
● Led creative for Cadillac digital, social, CRM, and print — overseeing teams, pitching work, and building 360° campaigns in partnership with the lead brand agency.
● Directed real-time social activations around Cadillac’s Oscars sponsorship and other live events.
● Led creative for Cadillac digital, social, CRM, and print — overseeing teams, pitching work, and building 360° campaigns in partnership with the lead brand agency.
● Directed real-time social activations around Cadillac’s Oscars sponsorship and other live events.
Freelance Copywriter
Delivered technical and creative writing for Boeing, Blue Cross Blue Shield, BMW, CIBC, Felicity House (program for women with autism), Nexmo/Vonage API, OpenMed scheduling platform, and OrderUp food delivery app.
Delivered technical and creative writing for Boeing, Blue Cross Blue Shield, BMW, CIBC, Felicity House (program for women with autism), Nexmo/Vonage API, OpenMed scheduling platform, and OrderUp food delivery app.
Creative Side Projects
● Community & Cultural Work: Founding participant and recurring main character in Detroit’s Nain Rouge parade; volunteer writing and marketing consultant for Detroit Public Theatre.
● Performance & Comedy: Member of Detroit Second City touring company; performed in Planet Ant’s first scripted comedy show (Sardines) and in Detour of Duty with Tim Robinson; winner of Mad TV sketch comedy contest and invited to live taping; MCed NYC burlesque shows as “Paris Pontani,” the fictional brother of the World Famous Pontani Sisters.
● Writing & Journalism: Served as the “CTO (Chief Twitter Officer)” for Canine to Five Detroit dog daycare, a nickname given by the owner for shaping the brand’s social media voice; contributor to Detroit arts magazine The Furnace, interviewing artists and writing feature articles; tenant reporter for Rentwars.com, covering real-life renter stories in NYC and educating tenants on their rights.
● Performance & Comedy: Member of Detroit Second City touring company; performed in Planet Ant’s first scripted comedy show (Sardines) and in Detour of Duty with Tim Robinson; winner of Mad TV sketch comedy contest and invited to live taping; MCed NYC burlesque shows as “Paris Pontani,” the fictional brother of the World Famous Pontani Sisters.
● Writing & Journalism: Served as the “CTO (Chief Twitter Officer)” for Canine to Five Detroit dog daycare, a nickname given by the owner for shaping the brand’s social media voice; contributor to Detroit arts magazine The Furnace, interviewing artists and writing feature articles; tenant reporter for Rentwars.com, covering real-life renter stories in NYC and educating tenants on their rights.
